What a downgrade,huge L for jaguar
Thursday, 13 Mar 2025
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Why mess with something iconic? Marketing people trying to be edgy and bugger everything up
Jaguar went from jungle king to minimalist intern
Jaguar really put the ‘L’ in luxury this time
Wait… What’s happening with everyone and everything just degrading? What’s with every manufacturer losing their logos?
The new logo is pretty bad,I think they should draw a Chester from cheetos))
102 years of brand recognition destroyed
looks like a cheap parfume manufacturer who has just started two months ago amd wants to look posh and upmarket
Joguor
Looks more like a brand for yoga mats now
The mix of capital and lower case is infuriating.
“Let’s make it shit”
-Jaguar branding team
Next: Educate consumer to stop pronouncing it “Jag-wire”.
This probably cost them MILLIONS, and some design firm took “two years to do it”. Basically just a bunch of waffle in a pitch deck with a new “brand identity pack”.
I hate these parasites, and the people who hire them with all my heart.
Why are things so expensive nowadays? Because we have 100’s of people adding zero value drawing massive salaries, that’s why 🤮🤮
When the Wifi drops by one bar the quality be like
Now they look like they make a free open alternative to an Adobe product
They really buried themselves huh??
Whoever they hired, Jaguar overpaid him/her for some minimalistic schlock since that’s the cool thing? Just because other companies are taking this approach, doesn’t make it cool; minimalism has been beaten like a dead horse in the corporate world and it shows; you guys aren’t even trying anymore.
I dont necessarily hate it, but is it just me or does it look like a tech company? Or no, it looks like the logo of a company that makes glass bottles. I could totally see that on a glass bottle.
Joguor = Yoghurt
Another iconic brand has fallen to the 2020s minimalist corporate style
I’m assuming that whoever was hired to change the design must don’t really care for cats, in a company named after a cat.
I swear all companies are switching to minimalistic logos. Like I get they’re easier to remember and more adaptable but shits annoying cuz some logos were better before the switch
They went from cool cars logo to kitchen appliances logo…
Minimalism and its consequences have been a disaster for graphic design.
What is up with this minimalistic shit nowadays? Bring back the colour and detail in brand logos!
Minimalism sucks so bad. What was so unreadable about the old one? The letters were bold and legible and there was a FUCKING JAGUAR VISIBLE TO FURTHER REINFORCE THE BRAND NAME. Stoopid