Coca Cola has replaced artists with AI. They couldn’t even get their logo right.
Wednesday, 12 Mar 2025
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Coca Loola!
it looked soooooo ass. it was almost jarring going from a regular commercial with people in it to this and then back to reality. You can just tell there is 0 soul in it.
i hate this commercial
Damn near every single company has done this now. I feel bad for the talents artists out there
The exciting new technology of AI gets us shittier products, marketing, customer service, and experiences, but it saves money for corporations that they will definitely not pass on to labor or consumers, so it’s an incredible benefit to society we can all get excited for.
The future is here and it’s denying all your insurance claims and turning marketing into even more unwatchable slop. Amazing!
When I saw this ad the other day I immediately recognized it as an AI video. It just makes me want to avoid Coca Cola more than I already do.
I love the fact that the long, atmosphere-building shots from old Coca Cola christmas adverts are gone because the editing needs to cut around the fact that the AI can’t render a shot for longer than three seconds before shit starts looking like a Salvador Dali painting of early Pixar renders.
This Coke commercial made me a Pepsi drinker.
Enshitification will continue until morale improves
Fuck all the companies using ai, especially the big ones, too cheap to hire artists.
Coca ool is the perfect drink to pair with your gabagool.
Me and my homies don’t consume coke or Pepsi products, Red Bull and jones soda all day
It says it right at the start of the ad “created with Real Magic AI”
I’ve noticed that too! What happened to the times where brands cared about their look? (Rhetorical) A resource (AI) still relatively in its infancy would have never won out over actual workers
Can someone link the ad?
The idea was that it was made entirely of AI. Not AI with help.
I saw that ad and thought it looked AI as fuck
Where are all of those lawyers that every company has? I’ve had to take so many annual training sessions on things like “brand compliance” to ensure that we were using company logos correctly, complete with detailed instructions regarding spacing around other “non logo” assets.
Times are hard these days. Even multi billion dollar business are feeling the pinch. Particularly this time of the year. Let’s not make Coke feel bad considering all the good work around the world they do. Friends of dentists globally
I didn’t bother going to look again, but one of the trucks looked backwards too.
Not only are the products being enshittified, so are the ads! It makes sense!
apart from the generally shitty AI work that looks terrible, the ad is lacking in essential Coca-Cola value of togetherness. If you notice in a real Coke ad, it’s always about people enjoying Coke together as a group. This spot has a very brief shot of the polar bear family sitting around the TV, but the position is “holidays are coming”, not “enjoy Coke together.”
Ci_(a)
When I first heard this commercial I wasn’t watching the screen and instead of “always Coca Cola” I heard “always Pensacola” and thought it was a strange advertisement for Florida tourism
The thing is they could easily hire someone to fix just that too
And it probably doesn’t matter for them people have been drinking it for a century, they ain’t stopping soon.
It’s just soulless. The dog with a dead eyed look and the trucks moving weird. We’ve entered a new era of uncanny valley
I figured this was entirely intentional. The point of advertising is to get people talking about your brand.
I was just telling my wife how much I hate this ad. Not only is it kinda creepy, but I hope we do NOT normalize AI as an attractive art form, or try to make this look a good look. Once the heads of these major companies start to hear of people starting to like this look, that will be the time they invest heavily, even moreso than they are, into this AI art form and replace human artists. We don’t want to go down that road.
Honestly kind of smart to leave the error. If it backlashes, they can claim it’s not their brand
One of the largest, wealthiest companies on the planet and they can’t be bothered to just pay an actual artist. Cheap fucks.
Very soon AI will look perfect. People need to just accept it and start voting for the people that will make living in a world easier as AI starts taking over everything. Be mildly infuriated all you want but it’s not going anywhere. It will only get smarter. Not if, but when. And when is very soon, just a few months.
This is literally Starbucks misspelling peoples names *on purpose* because people would post about it and everyone is falling for it again.
Everyone here who is commenting that they hate AI ads are giving said AI ads infinitely more exposure and increasing the likelihood that it continues.
Within a few years, AI will be so good that it will be virtually impossible to tell if it’s AI or not. This is future…
Honda did this too, the only thing they did was put their new car on a horribly generated backdrop.
It’s all going to end in tears…
As someone that works on cars, that tire looks all kinds of weird.
Since I haven’t found another place to ask this, I’ll ask here.
Toward the end of the commercial it has a “Welcome to ___” street sign. Does it say “Toronto” for everyone, or does the ad have different versions with different city names (I assume close to the viewer)?
At least people are noticing…
Frieza did it
I’d like to think they forced an actual artist to make this, and they intentionally left that in hoping we’d notice.
damn that snow looks too damn real. like it’s made of plastic
It is honestly impressive how far we’ve fallen from the times in which commercials from these massive companies could challenge the world of cinema in artistry and were springboards for incredible directors to experiment and impress (names such as Chris Cunningham, Mark Romanek, Michel Gondry, Spike Jonze, and so on), only for now to them cheap out on trying to get their name out expecting that we already knew it in the first place.
I just saw their latest ad on Facebook. Horrible!
I haven’t seen the commercial, but I HAVE seen Skechers’ new AI print ad. It’s horrendous and makes zero sense.