damn, i liked the OG

The original logo was stretched out like a jaguar pouncing on prey or a stripe on the highway. The new logo is just circular as can be with a horrific combination of upper and lowercase letters, like the name of a fat motionless housecat

Could be worse. Could be “KN”

Jaguar, like every other company, is simplifying their logos to be more attractive to young people.

As if young people can afford anything these day.

Had to check if this is real. WTF. Not that I have ever bought a Jaguar and they lose me as a customer because of that, but still. WTF. Looks like the logo of a IT-start up. I guess F-Type is history and they will only build small electric cars in the future.

Even the OG made shit cars, who are you all kidding…